About Us

We didn’t start with much—a dollar, a dream and a couple of t-shirt designs. You’ve probably heard that story before, but that doesn’t matter. It’s what we’ve made of Popular Demand that matters.

We founded Popular Demand to appeal to the risk takers and the rule breakers, the trendsetters and the leaders, and for those who work hard and play even harder. We put the same passion into our product that you put into your craft. When you wear our clothes, you wear that passion, that grind, that drive, that life. We do it our way. That’s the spirit of rebellious leadership.

We’re created in and inspired by Los Angeles.

We’re here….by Popular Demand.