The Popular Demand Holiday Lookbook video features a selection of California’s hottest rappers performing a mix of their current singles. The featured artists include Problem, Clyde Carson, Sage the Gemini, Roach Gigz and Skeme. Directed by Suj, the video also has cameos from longtime supporters of the brand including Ty Dolla $ign, Freddie Gibbs, Starting Six, DJ Amen, Prince Sole, Myles Brown, Tory Lanez and more.

Holiday 2012 includes hoodies and crewnecks with high-density prints, multiple t-shirts with authentic snakeskin feels and an 30″ x 18” satin Cheetah Flag bandana, all of which are available in our online shop.