Shop Spring 1 Now
Popular Demand presents the lookbook for its Spring 1 Collection. Shot by the talented Mike Ho (MTV, Maxim, Interscope Records, CoverGirl, etc.), the lookbook features bold new designs and a clean aesthetic. With the new Cheetah Fade  and Rose Fade shirts and matching satin bandanas, the brand continues to push the envelope to create pieces worn by industry frontrunners like Diddy, Future, T.I., 2 Chainz, Chris Brown, French Montana, Game and Justin Bieber. The collection also features a new black & white take on the brand’s signature Cheetah Flag designs, as well as a new Cheetah Flag Midnight Snapback that features black and gray tones. The LAPD shirts play off the brand’s Los Angeles origin and inspiration, featuring an authentic snakeskin feel over the “LAPD” graphics. The Spring 1 collection is available starting today at Popular Demand’s online store and in hundreds of stores worldwide.